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With a number of threatening messages and updates by Google in the year 2013, it is hard to conclude whether Google had an intention to hurt search marketers. Has Google really learned anything from the actions in 2013? And most importantly, did search marketers learn anything from Google’s treatment last year?
This New Year, it is time to focus on evaluating improvements by Google and what might be coming this year based on the highly turbulent months
Matt Cutts Google’s head of search spam, recently posted a video. It was based on “stitching content.”
What is stitching content?
The term is defined as the practice of taking snippets of content from different websites and pasting them on one’s own site, with citations.
So what’s bad about that?
According to Matt Cutts, stitching content is a bad technique as it usually leads to rankings in Google. Matt also clearly mentioned that Yahoo abhorred this technique
So you know about “Tweet In Exchange For Anchor Text”, the Rap Genius link scheme, which is slated to be known as TieFating.
The popular music website, Rap Genius had recently featured a report by Barry Schwartz. The report was related to Exposé of John Marbach. Initially, Rap Genius, had started an “affiliate” program to attract links pointing to their site. Later on, the attempts were exposed and the news reached Matt Cutts, the head of Google’s