Google’s Treatment towards SEO in 2013 – Did it Help or Hurt?


With a number of threatening messages and updates by Google in the year 2013, it is hard to conclude whether Google had an intention to hurt search marketers. Has Google really learned anything from the actions in 2013? And most importantly, did search marketers learn anything from Google’s treatment last year?

This New Year, it is time to focus on evaluating improvements by Google and what might be coming this year based on the highly turbulent months Read more

Stitching Content Leads to Bad Quality Content, Says Cutts


Matt Cutts Google’s head of search spam, recently posted a video. It was based on “stitching content.”

What is stitching content?

The term is defined as the practice of taking snippets of content from different websites and pasting them on one’s own site, with citations.

So what’s bad about that?

According to Matt Cutts, stitching content is a bad technique as it usually leads to rankings in Google. Matt also clearly mentioned that Yahoo abhorred this technique Read more

Disavow Links to Recover from a Period of Link Spamming, Says Google’s Matt Cutts


Matt Cutts, Google’s head of search spam released new video wherein he answered a crucial and most frequented query, “how can a site recover from a period of spamming links?”

Here, Cutts quoted the instance of Google’s penalization of Interflora for buying links. The site was penalized for about 11 days. But the question remains how can a website with penalty retrieve rankings back in just 11-days?

Although Matt was unable to provide with a specific answer Read more

Anglo Rank is Google’s New Target!


Matt Cutts, Google’s head of search spam, recently confirmed about Anglo Rank being the new target of Google on Twitter. According to Cutts, Google has targeted another “private link network” named Anglo Rank.

In a direct message, Matt’s tweeted, “There are absolutely NO footprints linking the websites together” Oh, Anglo Rank.

This is a quote coming straight from marketing material of Anglo Rank. Cutts has recommended that Google can easily spot sites in the Read more

The Greed for SEO can Ruin an Ideal Linking Strategy


So you know about “Tweet In Exchange For Anchor Text”, the Rap Genius link scheme, which is slated to be known as TieFating.

The popular music website, Rap Genius had recently featured a report by Barry Schwartz. The report was related to Exposé of John Marbach. Initially, Rap Genius, had started an “affiliate” program to attract links pointing to their site. Later on, the attempts were exposed and the news reached Matt Cutts, the head of Google’s Read more

Microsoft’s Code for Honor Contest: A Opportunity for Startups and Vendors


Have you been tired of hearing the phrase, ‘Is desh ka kuchh nahi ho sakta’ (the nation has no future) over and over again? Well, this is something most people across India feel. They consider the situation of India as hopeless with no future ahead.

But what’s believed is that the future was resting on different shoulders. And how can it thrive and flourish without those shoulders being strong and sturdy? The fact is India still has Read more