Link Networks Busted – What Future Holds For SEO

If you have received a mail from Google saying that you have been hanging around with wrong set of people so you should better watch your steps then you are among those webmasters whose attempt to artificially boost your Google ranking has been cracked down by Google.

BuildMyRank, perhaps one of the biggest link networks, which promised to “do things differently”, is one among the several link networks that has been busted by Google. Of late, Google has come down heavily on people trying to artificially rank higher in Google. Busting of link networks is one of the steps in that direction.

These link networks with their “for robots only” content have created a network of obnoxious websites which no humans can read, and perhaps not even the article spinners which created them. The sole purpose behind the existence of these networks is to fool Google bots and steal first page ranking from honest website owners who do not cross line and indulge in white hat SEO.

But there is nothing new about it

Google has always been cracking down upon link networks and other similar services that have been manipulating Google’s SERP, but this time it has dropped its guard and came out in open announcing its intention.

For the first time in the known history, Google has issued a warning to webmasters about their behavior. But the mails Google is sending to webmasters do not reveal enough to help them delete the problematic links. The mail could read as:

Dear site owner or webmaster of,

We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.

Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.

We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please submit your site for reconsideration in Google’s search results.

If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request.

If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support.


Google Search Quality Team

The idea behind keep half of the trust from the webmasters is to push them to remove all the bad links they have. It would be unmindful to think that Google has not seen all the bad links that you have built.

What would be its future implications

If you have never loitered in bad neighborhoods or befriended wrong set of people in SEO community then there is nothing to worry about, but if that is not the case then now is the right time to set things straight.

One of the noticeable effect of the crackdown will be the improvement in Google search result, and it will “level the playing field”, as Google put it.

Please try to understand that when Google says the effort is towards giving an equal opportunity to all, it says that opportunity will be equal for equal players.

What you will need to do?

Google’s ouster of the black hatters has created an opportunity for every website to rank higher provided it does things write. You should not mistake this move with “no SEO required”. All the search giant is saying is to rank higher you will need to put in only some effort in the right direction.

What is the right direction

High-quality content and White Hat manual SEO are the things you need to undertake in order to benefit from the changed law of the game. Since Panda Update, Google has been concentrating on giving credit to where it is due – to high-quality content creators.

We often recite the line “Content is King” like a religious prayer, but when it comes to executing it, we take a short cut. We end up producing sub-standard content. If from today, you start walking the talk, you will see a sharp rise in your Google listing and resultant traffic.

So are all networks dead

Networks cannot die. All networks are not dead. The ones which you buy from vendors are dead. You can still create a network of high-quality websites and strategically use it. But to make this strategy workable, you will need high-quality content on each node of the network.

In the changed game, content and white hat SEO will rule. Do you have enough legit tools in your armory to fight the new battle and win it? If not then contact us and we will help you create high-quality content and do white hat SEO.

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