HubSpot, indeed, is a useful marketing automation software package that helps a business establish and strengthen its online presence and generate leads and convert leads into customers. But it costs a good deal of money to make use of this software for your business. I understand that not everyone has extra cash to invest in a marketing automation software package like HubSpot, which does not come cheap, by any standard. And in fact you do not need to invest such money for you can accomplish most of the work done by HubSpot using WordPress. In this article I will show you how to do that, but before that let’s see what all HubSpot does for you.
Key features of HubSpot
HubSpot calls itself All-in-One marking software, which helps its users do the following things:
- Blogging and Social media
- SEO (Search Engine Optimization)
- Lead capture, management, and nurturing
- E-mail Marketing
- Landing Page
As you can see the software package covers all bases of the Internet marketing. That is the reason why so many business owners use this software package, but those spending big buck are not necessary wise, as you can accomplish same target completing the same tasks using WordPress. I am going to tell you how.
WordPress as HubSpot Replacement
Let’s start dealing with each of the tasks handled by HubSpot. Let’s begin with blogging and Social Media.
Blogging and Social Media
Needless to say WordPress is primarily a blogging platform, and in that it is the best in the business. In terms of blogging, HubSpot doesn’t stand a chance. Installing WordPress is a fairly easy affair. If you are using any kind of control panel in your hosting account, which you might be using, as it comes loaded with almost all the hosting account. You can install WordPress from inside the hosting, and if you see it a daunting task to find installation option there then read the WordPress documentation on how to install it on your server.
And to analyze the performance of your posts, you can use Google Analytic of Piwik. I shall talk about in details later on in the article.
For Social media functionality, you need to install some plugins. To integrate social media in your website, I recommend using the following plugins:
- Social Media Tabs: It creates a multi-tabbed widget in your sidebar, where each tab contains one social media profile or RSS feed.
- Sharebar: It adds a vertical box on the left side of the blog that scrolls with the article making sharing easy for the users.
- Social Media Counter: It helps you add social media buttons on top or bottom of the posts.
- Sharethis: It allows users to share your content across 120 different social media channels. It also has sharing analytics.
And to measure the social media performance, you need to use the following plugins:
- Social Metrics: It helps you track how your posts work on various social media platforms.
- Most Shared Posts: It helps you add a widget on your blog which displays the most shared content from your website on to various social media channels.
SEO (Search Engine Optimization)
Doing site-wide On-page SEO is a piece of cake in WordPress. There are umpteen number of plugins to do the job, but the one I am going to suggest is undoubtedly the best free SEO plugin available. It goes by the name WordPress SEO by Yoast plugin. It does everything under the sun, which constitute any part of SEO – from canonical URL to XML sitemap creation to breadcrumbs to meta and link elements, etc. It also helps you determine the optimization percentage of each posts and page. That is the reason why it has brought down longstanding leaders like All-in-One SEO Pack and Ultimate SEO plugins.
By using WordPress SEO by Yoast plugin you will conveniently do almost all the SEO tasks necessary to get found on the web. You may not need other plugins, as this is a giant of a SEO plugin, which qualifies to be called a complete On Page SEO suite for WordPress.
Lead capture, management and nurturing and E-mail Marketing
The best way to maximize on E-mail Marketing efforts is to use services like AWeber, infusion soft, Mail Chimp, etc., but that does not mean you cannot use WordPress for E-mail Marketing, which starts from capturing leads.
Plugins like Newsletter Sign-up has been designed to increase the size of your mailing list, which you can use to further send out E-mail newsletters and other forms of communication using plugins like Newsletter Manager, SendPress and Wysija Newsletters. Plugins like SideOffer and Rate Quote Widget can help you generate qualified leads.
WordPress may not function as powerfully as HubSpot in this department (lead management and E-mail Marketing), but you can accomplish a good deal of work done by HubSpot if you mix multiple plugins available for free for WordPress.
Creating a landing page in WordPress falls in the realm of themes and not plugin, but there is one plugin called Ultimate Landing Page and Coming Soon Page, which may help you in this department as well, the quality may not be top-notch though.
On the theme front, you can have your landing page created or you can buy already available ones from the web. In my view, if you want a really powerful landing page theme for WordPress than you can consider investing in OptimizePress, which is a very powerful landing page and sales funnel creation theme. It comes loaded with myriads of features, which will very well help in lead generation as well.
Analyzing the performance of your online marketing activity is as important as undertaking an activity, and fortunately for that we have a free tool, which provides industry grade analytics and customization options. Yes, I am talking about Google Analytics. The learning curve for this is a little steep, but once you master this, you will not need anything else.
You can integrate Google Analytics in your WordPress-led marketing funnel using Google Analytics for WordPress, which happens to be my recent favorite. The creator of WordPress SEO by Yoast plugin has crated it.
If you have made it through this then you must be sure by now that WordPress is a worthy replacement of HubSpot and it costs almost nothing to do most of the task, but as you can guess, it take some time and energy to get things done.
In case you need the help of our WordPress expert to set up your marketing funnel then Contact Us Now!