Matt Cutts, Google’s head of search spam released new video wherein he answered a crucial and most frequented query, “how can a site recover from a period of spamming links?”
Here, Cutts quoted the instance of Google’s penalization of Interflora for buying links. The site was penalized for about 11 days. But the question remains how can a website with penalty retrieve rankings back in just 11-days?
Although Matt was unable to provide with a specific answer to the query, he simply expressed his wish to answer it in a general sense (without the mention of Interflora).
According to Matt, one must focus on disavowing bad links as revenge.
“Disavow all the links that might be paid” said Cutts.
Cutts also advised against using the disavow tool a single link at a time. He recommended usage of domain level disavow option. Matt has explained this before saying that one must use the disavow tool more like a machete.
Hence, Cutts has made it clear that if one has paid for links between a specific date range, then it is technically possible to disavow all the links acquired between those date ranges. In fact, it is possible to disavow most of them at the domain level.