Cloud-Based Big Data Analytics

Transforming Big Data Analytics Today


Data is a strategic asset to any firm. Companies, small, medium and large are currently busy gathering massive amount of information, from all potential sources about their products and customer behaviors. However,only a few firms can collect and use this kind information to enhance their competitiveness. Challenges vary; from data accurateness and completeness to speed and complication of applying analytics.

The Era of Actionable Data Analytics

Bigger concern is that, once applied, analytics remains so cut off from operations that it is practically extraneous. The findings are usually at an aggregate level and rarely actionable by operational teams because it is just “good to understand”. Nowadays, mobile and cloud technologies offer solutions of varied scopes with opportunities to use large data and analytics to improve on data-driven decisions. To deliver verifiable ROI,new-generation platforms bring operational applications and analytics together.

Cloud computing lets companies blend information from all sources, across all channels of communication, and do it at a huge information scale. Without cloud, gathering information from all social networks, devices, internal applications, and data subscriptions would be costly for most organizations. On-premise mass data usage might include major operational threats and pricey infrastructure. The constant maintenance of in-house systems itself would be frightening enough to dissuade numerous organizations. Cloud offers some advantages over in-house data analytics executions.

Robust Data Foundation

It is a challenge to bring together reliable data for analytics. Analytics are not exact if information is stale, incomplete and scattered. A lot of your data sources and applications, for instance, third-party data subscriptions and social are in the cloud. In this situation, in-house data store is not among the best. A cloud-based data management platform helps clean, merge, and match data and makes it simpler for firms to combine information from all sources. Direct access to third-party data and social sources and direct data stewardship facilitated by cloud solutions keeps your data clean, complete and current.

Once information is cleaned and consolidated, you can produce a combined view of data which is easily available for analytics. Now you can simply feed insights back into online information -driven applications. As operations and analytics run on top of the same information foundation, there is no information gap, mismatch, or interval between the two.

Fast Time to Value

Recent data-management platform draws together big data analytics capabilities and master data management in the cloud so that business can generate data-driven applications using the dependable data with related insights. The main advantage of this combined cloud platform is fast time-to-value, in harmony with the speed of business. When there is a necessity for a new, information-driven decision management application, you can generate one in the cloud immediately. There is no need to create new integration,setup infrastructure, or data uploads or define data models. Everything is already available and set up in the cloud.

Improved Collaboration

Disconnected systems and in-house systems make it boring to develop analytical models jointly and to share insights. Group members use printouts and emails to discuss views and manually consolidate responses. In cloud-based huge data analytics, teams work together on analytics design and data curation and share insights across divisions, across the world. Insights when included in operational applications are immediately actionable. For instance, in marketing systems, marketing findings are not locked; they are shared with all client-facing groups. The data collected by sales in the field is not kept in worksheets, a closed-loop, it is fed back to marketing teams, to better the client experience.

Quicker Adoption

Historically,in-house applications have recorded slow adoption rates. Even after investment in skills development and training, operations remains low and a lot of applications are cut-down to shelf ware. Cloud-based applications are simple to use and encourage fast adoption. Across the organization, the cloud helps in democratization of analytics, utilization and increase the access. While insights from cloud-based analytics are offered within online set applications, adoption is enhanced even further. Clients do not have to log into separate systems or create one-off reports to “run analytics.” It is simply available in the existing task. In the cloud-driven data, applications can easily be availed to everybody at any time, from any place, on any device.

Scalability and Elasticity

On-demand computational power is another huge advantage of analytics in the cloud. Whether it is small to medium business or a Fortune 500 company, they can log on similar analytic resources. There is always a threat of underestimating or over-spending the computing requirements with on premise installations. Adding servers is not simple, and reducing them is similarly painful.

The foundation of analytics is reliable information. If the information is not right, current, or complete, you cannot anticipate much from the analytics. As a service cloud-based data management aids organizations to combine big data and master data across all formats and domains, from all social media, third-party, internal sources, to form a full view of the business. This blending of analytics,operations, and data in a closed-loop offers a unique level of responsiveness, collaboration, and agility. All made possible due to cloud technologies.


With cloud-based analytics, recent information management platforms with huge information analytics, applications are always up to date. There are no upgrading issues, and allowing new capabilities needs minimum IT involvement. Firms can enjoy new features numerous times a year without downtime or huge investments.

%d bloggers like this: