The Amazing Powers of Data Science
From social interactions, business discourses, registration for training, comments on posts, visits to blogs, gossips and jokes, products purchases or just click to take a look and many other activities, the digital world is one of the busiest platforms in the business world. The digital platform comprises hundreds of millions of blogs and websites, billions of social media pages and handles and countless other platforms like groups and business pages.
Surprisingly, all of the activities undertaken on all these pages leave codes and identities that are traceable by specially designed software which, in turn, can be analysed and used to make a wholesome and complete decisions about digital audiences. These codes are the digital data while the process involved in analysing them is known as data science.
Image source: SAS Blog
These rich digital transactions have been ongoing for years but marketers have managed to ignore or missed how to dig deep into the mines and unearth endless marketing gems.
This is where data science comes in to bridge the gaps. Data science, in a simple form, is using these many countless data relating to customers’ behaviours online to take informed decisions about prospective clients in other to offer them personalised campaigns that will ensure they have excellence offers and enduring users’ experience.
Besides, data science can also afford advertising agencies the insights that will provide the needed to designs clues that should birth perfect advertising copies, to generate excellent contents and present prospective clients with personalised products and efficient advertising campaigns.
This will, consequently, promote future patronage and secure customers’ trust and loyalty.
Traditionally, this study is referred to as Customer Behaviour and orientation. The data used are mostly tangible market trends, results of surveys and enquiries. Those data used to be effective, or so we thought until IT-enabled software takes over the job and the results have been amazing. But the underlying focus is the same, why do customers take specific purchase decisions?
All said and done, how exactly is data science changing the face of digital marketing?
The Growing Influence of Data Science on the Digital Campaigns
The way data analysis and manipulations is influencing digital marketing field is massive. The sheer size of information and data being put together to appreciate customers’ insight and the amazing result is generating are massive.
Even more, this is speedily changing the way customers and clients across the world are being managed by the decision makers across industries.
Data science is at the forefront of treating customers as the king. Talk about the ability to study customers’ behaviour and wants thereby targeting them
Data Science provides a better consumer experience as marketing campaigns become more personal. Digital marketers are able to identify which messages are resonating with individual customers than the others. When marketers use data to learn about their audience, they are able to drive their campaigns with special values delivered to the customers’ tables.
It doesn’t really get any better. Today, marketing aren’t just running blind, generic campaigns with guesses on the digital spaces. Data science saves them time, resources and ensures they offer their audiences the best.
Enhances Customers’ Experience
The traditional system of reaching the customers through generic marketing messages and campaigns place too much work on the customers. They have to stream through the massive number of marketing information, digest the messages and analyse those that are relevance to them while discarding to irrelevant or less relevant ones before finally using this information to take purchasing decision.
All these many layers of actions and works are streamlined by data science, ensuring information, advertising messages and services provided to them are closely relevant to them. This has reduced the jobs of average consumers giving them better experiences online.
According to Brandon Hartness, Marketing Cloud expert at Adobe, “this gives brands the customer intelligence they need to create effective and impactful cross-channel campaigns …to optimise engagement across all touch points.”
Lastly, it helps you to do proper segmentation that allows you properly plans and design contents and services for different segments of your audience.
There is so much you can possibly do and relate deeply with your audience today. You can get quality feedback; life chats and shares an opinion in real time and quick ways.
Data science is giving marketers and business enterprises the needed fluids to understand and offer better, more impactful engagements. When you consider the number of customers you have to engage on a daily basis and their uniqueness, you will understand that reaching them with appropriately and efficiently would have been an impossible feat without the inputs from data science.
In 2017, social media will become even more relevance in keeping and sustaining rich customers’ experience through the data generated from data science.
Improved Content Marketing
Already, the highlights of the kinds of contents customers will be asking for in 2017 are those high-quality contents with creative visuals, videos and life streaming and those that addresses specific needs.
No use going around, there are countless online resources and customers are growing impatient everyday. So, the demands are clearly spelt out. Date science has, however, cut us some slacks by giving us crystal clear insights into all of these. The focus will be driven to measuring content ROI and ensure marketers optimise their resources and results.
The quest will be which type of contents work better for me? It is blogs, videos, Images or Tweets? Or, are mixtures of one or two giving me better results? All these get just easier.
Help To Predict Marketing Success
You can now use data to predict the most efficient tools that can help you undertake a successful campaign with the minimum cost.
Data science will give you clear insights into which of tools are giving you more success. Is it email marketing, banner adverts, per-pay click and so on. This will help you to increase your ROI and reduce waste.
Speedy and Quick Personalised Services
The key is speed – data science ensures you get insights faster, take actions, as a reaction quickly, and improve the consumer experience in no time. All marketers have the same goal: to deepen engagement with their consumers as achieve results in good time.
Search Engine and Conversion rate optimisation
More data science resource will be deployed to understudy conversion rate optimisation (CRO) and search engine optimisation (SEO).
There are rich data to guide marketers on this. For instance, no business should underestimate the need for mobile marketing SEO techniques in 2017. Data analysis has shown that’s where the market is moving. The huge increase in smartphone users and engagements has skyrocketed recently and will continue in the year. Take a look at How Google’s mobile-only index will change search in 2017 to understand how these trend is playing out strongly in 2017.