Modern Marketing Analytic Tools That Put You In Driver’s Seat for 2017

In reality, only a few marketers are in-charge of the countless parameters and almost limitless data needed to properly manage your online campaigns and marketing strategies.

Many times, marketing information and data are difficult to get, technical to analyse and even more hard to quantify in money value. In the first place, it’s why much software is in circulation to manage this massive information and promise simple, clear and timely results to the users.

Today, marketing analytic tools are gaining a lot more ground that is previously known. They not only help you to understand the market trends better, they also help you to take informed decisions as regard how to manage your resources and campaigns and get a good ROI from your campaigns.

As a start, a proper marketing structure that is viable in tracking operations and monitors resource allocation should contain the following.

  • A good marketing automation software
  • Very good and stable content protection and promotion template.
  • A system that facilitates Customer Relation and Experience optimisation
  • And, lastly, tools that track your activities, results and manage your overall presence.

Culled from Mixpanel, a Silicon Valley Web analytics company

As a whole, marketing communications is a multi-billions of dollars business even on a monthly basis globally. According to a 2014 report published on Venture Beats, was $6.2 billion dollars in value just within three months. It doesn’t seem there are further explanations to why the industry has grown to become so complex and intimating to many marketers.

But how do you efficiently walk through all these information and countless data and use this result to your business advantage? One of such way is by deploying the right tools that take the stress off your neck and put you incharge of the processes involved in your business.

But many still struggle with issues relating to how these tools differ from one another. Which of the tools is most appropriate for me? Which analytics should be tracked? And, even issues as basic as how the tools integrate with their campaigns and the platforms they are working on.

To deal with this, we will look through a number of these tools in the discourse below:


Mixpanel gives you a series of options and platforms to track how web users relate and behave on the internet. Across platforms and forums, you will be able to have a sum total of their dispositions and life online and carefully appropriate your marketing strategies to get the best from them.

Besides, it will also give you insight on where, how and why they congregate and allows you to reach maximally. Lastly, you will also be able to decide, through the tool, how they campaign affect your audience and decide which types are mostly successful.


This tool will help you to understand the performances of each of your campaign segments. How many results are generally by individual content, Facebook posts, tweets and so on.

Kapost Content Scoring ensures effects and results of individual are easily compared with the investments giving you the opportunity to prioritise your activities on the most profitable and work on those lagging behind.

Marketing Evolution

Marketing Evolution is another tool that helps marketing campaign leverage on a huge amount of data to plan marketing strategies and get the best from there.

There is a huge power in being able to deploy large data to drive marketing activities. It gives clarity, shows direction and precisely highlights the best steps to take if you want to succeed.

Marketing evolution was named a leading marketing measurement and optimisation tool. It also gives real-time life marketing insights about the digital audience.

Predictive Modelling

This is a very powerful tool that takes a huge number of data supplied to it, analyses and simplifies them creating a unique and authoritative prediction about future buyers’ behaviours. The predictive modeling analytics allow marketers to assess what messages and marketing contents needed to maximise potential revenue.

With predictive modelling, you can combine both past, current and historical data on your sites to generate a campaign model that will help the future with a staggering precision. It pulls relevant information from core data mix from CRM and marketing automation, identify patterns and create a sure and resourceful lead and guide through them.

Imagine having all the information you need to take control on the internet, predictive modelling delivers that perfectly.


This is a very powerful tool that put your campaign in the best shape anytime, any day. MailChimp has been around for sometimes but it keeps driving marketing campaigns like never before. The tool helps you to connect your stores with a large market already integrated and watch your business sell more or take a leap.

You can also use it to create excellent designs for e-mails, build in your own personal preferences and allow dynamism and flexibility on your site. You can also use it for segmentation purposes, build custom rules and rich reports and insights about your clients.

With Mailchimp you have a one-stop shop that you can use to transform your campaign and watch your results soars.


Hubspot offers a pack that allows you manage your marketing, sales and customer relationship. It helps you to align sales and marketing and organised them with ease for CRM purposes.

Your platform becomes automated and all the marketing activities are aligned and tailored to specific targets. One of its outstanding features is that it tracks each lead as they progress down the sales funnel.

Lastly, it helps you to manage all your contacts and deals with ease and clarity. If you haven’t installed all these important tools, now is the best time. It’s time to get started.

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