More and more people around the world are standing in line to do marketing online. Why so? Because it’s easy… well at least it sounds easy and looks easy from the outside. Also, the investment in Internet

Marketing is very minimal so it’s easy for you, me, Tom, Dick and Harry. But what we all don’t realize is this: while it’s really easy to start, it’s mighty easy to give up and fail as well.

Now why would I say that? The main reason is because it costs very little to begin there is really nothing much to lose when you compare your investments in Internet Marketing to a brick and mortar business.

When you start an online business, armed with the right method, you can actually start from as low as $0 dollar if you know how. This can range up to say maybe $1000 in startup capital.

Sounds like a lot? Well no… if you compare it to opening a restaurant or a grocery store… which could mean that you’ll need a capital investment of over $100,000 to start.

What difference does this make? Here’s the thing… If you have invested $100,000 in a business, you’ll not sit by to watch it die, would you? The pressure won’t let you.

You’ll have nightmare every night thinking of ways to save your business or just to keep it afloat. It’s a gun-to-the-head situation. So being able to start an online business at a very low price opens up a whole new type of crowd. This new crowd of people may not cut it as entrepreneurs at all. They are likely to be people dying to escape the 9-5 ‘prison’ but never had an opportunity so available to them before.

Hence, enter the Online Business models to feed this hungry crowd. And worse, you are led to believe that IM is easier than it looks. They tell you that you need only 2 hours a day. They tell you the money comes in automatically.

They tell you that you can do it alone. They tell you that if you don’t know anything about making a website, just hire someone. They tell you that it’s so easy that their grandma can do it.

And the next thing you know… you took the bait and jumped right in. Just when you jump into a pool thinking it’s going to be fine and you’ll learn how to swim naturally, you find yourself drowning… FAST. I know for a fact that a lot of people will buy a few books today, and after a few weeks of not finding the results they want, will start to think that it’s time to give up IM thinking it’s all been a big scam.

These people are what we call opportunity seekers, not entrepreneurs. Real entrepreneurs find ways to succeed… they don’t give themselves excuses. They recognize their weaknesses and will keep trying until they get solid results.

The sad thing is, like I said earlier, because it is easy to start an online business the IM world is now crawling with opportunity seekers. What I am saying here is that most of you got started with IM with the wrong concept. You think this is for everyone. You think you can do it PART TIME and see money flowing in endlessly …

Well… let me tell you this. Internet Marketing isn’t easy at all. In fact Internet Marketing is ‘Nightmare’ for newbies who have absolutely no idea what they’ve gotten themselves into.

However, all the challenges and hardship of being an Internet Entrepreneur is not that bad at all… If you survive and realize there is a shortcut you need to take, you’ll soon find that pot of gold at the end of the rainbow.

So how do you set yourself straight, re-adjust the way you think, and steer your boat towards this shortcut? Read on. Here’s a chart that depicts the different types of people involved in IM. Which category are you in?

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Take a look at this chart.

Great Minds are what I call the Guru’s Guru. They teach other Gurus. Then there are the Normal Gurus and Normal Marketers who makes a living online but are not exactly rich. Lastly you’ll see that around 80% are Opportunity Seekers. They are people trying to make it online but has made no money yet.

Which category do you fall into?

I know for a fact that most of the time due to natural human behavior, no one would admit that they belong to the bottom level. However, part of being successful is having the ability to recognize your own weakness, to access where you are at now, and improve steadily each day in order to reach the place you want to be.

Therefore it is important for you to know yourself, admit your own weaknesses and then find ways to improve your work. If you don’t accept the fact that you are not perfect, it would be really hard for you to change.

And if you don’t change you’ll be the same guy you are today in another 10 years’ time.

“Every dream starts out small – unless your dad is Bill Gates Or

Donald Trump… but then again your DAD started out small too.”

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