This is the most common questions asked by clients, at least I have experienced it with my clients, particularly when the client is tight on budget. Clients find it hard to understand how does one brochure differs from another in any meaningful way, and as a designer it is your job to explain him why your client needs a personalized uniquely designed brochure.

But, you have to explain it not as a designer, but as a marketing guy in his team who understands what his company needs, and what is best for him. A combination of marketing and graphic design skills is a perfect booster for your brand and business. Please also read my earlier post on 10 Ways a Designer Can Help You Prepare Your Communication Plan.

Brand touch-point

A company needs a custom-designed brochure because it is one of the most important brand touchpoint, and this touchpoint should also give the same experience to the recipient that other touchpoints like advertisements, letter heads, business cards, logo, etc., give. A unique brochure maintains the integrity of the brand.

Unique identity

You and your client should understand the importance of having unique identity for your product, or else it will sink down in to the oblivion in the deep ocean of commodity. And to create a unique identity, you need to streamline all the brand communication channels and form a unique brand ecosystem. Brochure is an integral part of that brand eco system, and a standardized brochure will from a big hole in the ecosystem through which all the brand message will leak out, and your brand’s identity will be lost to.

To break the monotony

How good a car would have looked if every car had been red? This is not just an aesthetic problem, but it is a “registering” problem as well. If everything looks similar then people stops noticing it, and that is why you need a unique brochure for your business. It will help you break the monotony, and make the people register your presence. A well-designed brochure creates a sense of admiration for you, which converts into higher conversion rate.

A brochure works as an elevator pitch

If we take a cue from the business itself then a brochure is equivalent to an elevator pitch, and what will be the result of the pitch will depend on how impressive the pitch was. In many situations, a brochure is the first contact point between your company and your customer, and even a fool will suggest you to have a good first impression, as a lot of things depend on that. And it cannot be achieved with an average-looking brochure.

Bottom-line: A brochure is a very important marketing document that will help you win many sales battles, and as in any battle, the winning percentage will depend on the sharpness of your weapon, in this case uniqueness of design and presentation of your brochure.

PS: If you are looking to Hire an Print Media Marketing and Advertising Graphic Designer, contact me today, I will provide you a top notch graphic designer for all your assignments.

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