Why some blogs get tons of traffic and hundreds of comments, while other gets none? Why some blogs make loads of money, whereas, other counts penny? The difference between blogging success and failure is insight, insight into the life of your visitors, into their liking and disliking. Insight is important to establish connection with the visitors.

Business runs on insight. The sharper your insight is the faster you will move through the rocky terrain of business. You develop sound insight by talking to people who visit your website, and by observing their behavior. But the question is how to develop insight? How to know what the visitors want to read on your blog?

There are ways to do that, and in this article I am going to share five ways which when exploited tells you what your visitors want from your blog.

Talk to them

Direct communication with your visitors is one of the most effective ways to know what your visitors want from your website, but this is time consuming as well. It takes time and effort to start a conversation and then take some more time to extract required information out from your audience. You can go for a live chat session of an hour or two with a group of visitors. Offer them some free advice in return for their time and many people will be willing to help you.

Send them a survey

If you cannot take time out to host a chat session to talk to your visitors personally then you can create a survey and post it either on your blog or send them out to your visitors, or you can do both. Do not ask too many questions in the survey. No one likes to waste more than 30 to 40 seconds in filling out any questionnaire. Make your survey short, and give something of value for free upon completion of survey. Also make sure that the question asked in the survey is easy to understand and short.

Wait for 7 to 10 days for the response. Once you get the response, collect the data, and analyze it. You can also, afterward, post the result on your blog, and mention in the carrying post what all changes you are going to make in your blog as a result of the survey. This will motivate your visitors to participate in future surveys.

Study your competition

This is a very valuable strategy that helps you not only in understanding how your competitor ranks better than your blog do, but also to find why people flock to that website. Study your competitors closely, and which posts get maximum comments and why. This will give you idea about your visitors’ information need in your niche. You will, thus, be able to give your visitors what they want. If done properly, you will be able to pull people from your competitors’ blog.

Scan forums in your niche

Forums help you a great deal in understanding your visitors’ need. You should make it a habit to visit forums in your niche to find out what people in your niche want to know. Read the problem statement and solution offered to them. See if you can better the answer offered. Even if you cannot, summate the entire discussion in a blog post and publish it on your own blog. It will help your audience.

See what people are commenting about

Comments on your blog posts or on the blog posts in your niche are gold mine. They help you understand people’s level of understanding as well as their carvings. Read into each comment and take note. You can construct a wonderful blog post using the notes you have taken. This will excite your visitors and will help you pull many more people to your blog.

Judicious use of aforementioned techniques will help you develop deep understanding of your niche. The more you will use the above given technique the higher you will climb in your niche. Proper use of tools suggested above will tell you what people need and in what form. This understanding will help you create content for your blog. It will also help you decide what information you should provide in the form of an article, and what in the form of a video or audio podcast.

That’s it for now. Use the comment box below to share your view on the topic.

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