If your business is an eCommerce business, you want to make your website a pleasant experience for your visitors to purchase your goods online. All websites need to be well designed, use the right colors to illustrate the spirit your business and easy to navigate. eCommerce websites need to consider all these elements as well as providing the user with an enjoyable online shopping experience.
You absolutely want to make it incredibly easy for the viewer to feel good about clicking “buy now!”. If a user has any design stumbling blocks during their purchasing experience, they will have time to second-guess their decision to buy.
An eCommerce website should contain specific selling principles that differ from a non-eCommerce website. Ease of use, full background information on your company, secure payment and simplicity. Remembering these elements when designing your eCommerce website can mean the difference in profitability or bankruptcy for your company. The design of an eCommerce website should employ the one or two-click rule of thumb so your potential customers don’t get turned off and navigate to the competitor’s easy-to-use website.
Make it simple and easy to spend money and back up your product with details. If your eCommerce site is selling one product or service, make sure to include additional information and testimonials for the user to read while deciding to purchase your product online. Include multiple links to the order form within the information or testimonials.
Online shopping. If your website has a large amount of products, it is a good idea to write the programming of the website to be personalized to the user shopping on your site. Recommend other products when a user decides to make a similar purchase. Keeping a user’s interest level high and easy to access additional products can increase your sales and provide a satisfying shopping experience for the visitor.
* Work with a designer who has previous experience with eCommerce website design.
* Design your website with consumer impulse buying in mind. Make it hard for the user to turn down your products.
* Utilize the research of website design. A user’s eyes are most attracted to the middle left side and the center of your website. Orient your products using good layout technique.
A well designed website that is easy to navigate will make your potential customers feel at ease when breaking out the credit card to make an online purchase. The more pleasant the experience, the more sales your business will make.