In order for your website to be successful, it must contain links to each page of your website that search engines will read and visitors can use to successfully navigate through your website. When you have a site with many pages, your website can be broken down into categories that are named after your keywords with links on your home page connecting viewers to each general category on your website. Search engines cannot see images, they can only read hyperlinks so include relevant content that links to each internal page.

A tip for linking to the secondary pages within your website is to include keywords in the URL of each page. A URL should read as www.yourwebsitename/keyword-placement.html. When you include internal links, choose the keyword as the hyperlinked text. Instead of linking “click here”, create a readable sentence that includes the words “keyword placement” and link to the internal page of your website using these two words.

Verify your links. Periodically check and update your site to make sure your hyperlinks are live and unbroken. There’s nothing more frustrating for a visitor than clicking on a link that goes nowhere. You want to make your user’s experience of your website foolproof and easy to use.

External linking to other websites. This is an important part of the design of any website. Create reciprocal links with similar websites to validate the reputation of your website. Non-reciprocal links are also valuable for establishing a professional website.

* External links help with search engine ranking.
* Include links in text to other websites and encourage the same of other websites.
* Market your website by offering free services or samples of your product to get your page linked on other websites.
* Do the work yourself and write an article that links to your website, send it to other websites and ask them to post it.
* Comment in forums on other websites and include your URL
* Make sure your URL and tagline are included in all your email correspondence, business cards, stationary, envelopes and voicemail.

Creating and designing a successful website takes focus, patience and hard work. Your business will be successful if your properly promote your website, create effective links and include well written content for search engine optimization.