Your website will most likely be found through search engines on the Internet. Statistics show that even if a person knows the URL of the website, they are more than likely to first open up a search engine and type in the name of your business to find it. You want to rank high in search engine queries to allow searchers to find your website easily. With over 4 billion websites now on the Internet, how do you get yours seen and read by millions of visitors? Creating a website with effective search engine optimization (SEO) is the first step to a successful online business.
When people search the Internet, they will either find your website in a directory or a through a search engine. A directory categorizes websites by topic and keywords. There are free directories and pay directories that you can research online to find the appropriate place for your website. Search engines like Yahoo, Google and MSN use algorithms (aka spiders or robots) that scan the Internet for new and updated information on the web. The search engines find this information and include the data in a database that is accessed when users search for specific keywords.
Determine your keywords. How do you define your business? These keywords that describe your website with singular words are of the utmost importance for effective SEO. How your potential clients or customers will search for your website in search engines determine the best keywords for your website.
Ask your existing customers what defines your business. This will help you have a better idea about which keywords to include in the design of your website. Your existing customers can help you narrow down your keywords that properly represent your company.
* Check referrer logs to find how people are searching for your website
* Include a text box on your website and ask visitors to report on how they found you
* Research your competitors through keyword search
* Include well written content that uses keywords in readable text
* Frequently update your website to keep it fresh in search engines
Search Engine Optimization is the best way for your website to be seen by the largest number of visitors. There are all sorts of tips and tricks you can find online to improve your SEO and increase your profitability on the internet with a well designed website.