All posts by Bikram

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3 Ways to Fund Your Small Business Startup

Recently I was watching a promo of a badly made Bollywood movie. In that promo the lead actor proclaims, “a big business starts off with a big idea and not with wads of cash”. Dialogue sounded good, and so did the delivery. But there was

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What Is IMC and Many Benefit of an IMC Plan

IMC stands for Integrated Marketing Communication, and IMC is responsible for the unified marketing message that any organization set out in the open for it to reach the target audience. In the absence of which the audience receives different communication from all the different mediums,