Making a marketing plan is slightly technical-it is a well-balanced mixture of both creative idea and hard data, but implementing it is a different story. You need to be tactful to successfully implement the marketing plan, and in this you will need help of your team. Marketing plan implementation falls more in the realm of [...]

Are you preparing an advertising and marketing plan (promotion part of 4 Ps)? Indeed you are, and I know how important it is, as it is the marketing communication on which the success or failure of your brand depends. I know other things also matter, but not as much as do promotion.
And to execute [...]

It’s a ray of hope for those suffering from the Great Paypal India Debacle, Finally, Paypal India is trying to restore the negative balance created to your accounts if you initiated the transfer to your bank account.
Update: My final observation is, Your Money With PayPal India Is Not Safe, Look for Alternates. They can [...]

It was 8 am when I wake up. A gentle gush of wind came filtering in through a half-open window, and with it came flickering sunlight of cool February morning. I woke up. Stretched my limbs, and went ahead to grab today’s newspaper instinctively moving towards my personal computer to check my mail while [...]

For years, marketers have misinterpreted the game. They seriously believed that the only way to keep the cash account in the bank ringing was to convince customers using the sheer power of objective logic, spiky graphs, and jaw-dropping numbers. Thus, the marketing plan they constructed was dry and lacked vitality. It was devoid of any [...]

There are bloggers and then there are A-listers, the hugely successful ones. What makes them more successful than others? Why they have made it to A-list while rest of us has given up after trying for a few years? These are some of the questions that prompted me to dig the surface a bit deeper [...]