Introduction As an online marketer we understand how important Google is for our survival. We need to optimize (SEO) our websites with Google in mind, and we even buy prominent keywords from Google (Google AdWords Keywords) as part of our search marketing (SEM) campaign. There is no way we can avoid Google, if we want [...]

The Sales department of any company is the only department that generates revenue for the company. Rest of the departments incurs cost, in one form or another. And what if the sales department and sales personnel start showing signs of ageing, that is to say, what if they have stopped being efficient? What if their [...]

Previously I discussed “understanding how blogging works” and “Market your bog”. We all know that the WordPress blogs are by default search engine friendly, but there are certain things that we need to take care of, if we aspire to rank higher in the search engine. In this article, I will be discussing the activities [...]

“You got a nice looking blog.” “Great!” “You got all the important plug-in installed.” “Hmmm…impressive!” “Your content raises the quality bar for niche.” “Wonderful!” “What? Hardly anyone comes around to read it? Oh boy…!” Do not mistake the above conversation for a conversation between an expert and a newbie. It is not a typical conversation, [...]

The concept that started its journey as a humble online journal turned out to become a force to reckon with at the turn of the century. The growth didn’t stopped there; rather it has multiplied over the year with a factor of n. The growth of blog as a medium has given voice to many [...]

Let’s being this article with defining niche, what does it mean? If you have spent a considerable amount of time on the Internet, you must have heard this term more than you have heard you name. “A niche is a subset of a subset of a market made up of individuals who share the same [...]