Over the years the role of a virtual assistant (VA) has undergone tremendous change. From being an administrative support person to its new role as a right-hand man of any business person, role of a virtual assistant has shifted a lot in recent years. Now a VA is not only useful in handling back office [...]

This is the most common questions asked by clients, at least I have experienced it with my clients, particularly when the client is tight on budget. Clients find it hard to understand how does one brochure differs from another in any meaningful way, and as a designer it is your job to explain him why [...]

In the beginning, the Internet was seen just as a digital version of print media, but sooner it turned out to be much more capable than any print publication can ever imagine being. And after some time, we realized that it is not only more capable than the print media, but it requires different treatment [...]

Are you preparing an advertising and marketing plan (promotion part of 4 Ps)? Indeed you are, and I know how important it is, as it is the marketing communication on which the success or failure of your brand depends. I know other things also matter, but not as much as do promotion. And to execute [...]

Introducing the Shopzilla Publisher Program If you own a website or two and have taken steps to find out how to monetize it, chances are you would have heard of Shopzilla. Shopzilla is a prolific comparison shopping network that’s comparable to Amazon in terms of popularity. Merchants would list their offerings and shoppers would flock [...]

I believe there is something out there watching us. Unfortunately, it’s the bloggers who act much faster than other mainstream media. In other terms they are more responsible to spread a buzz about other side of a story and render valuable thoughts to educate readers. Recently bloggers breakdown on privacy issues on FaceBook Beacon and [...]