Category Archives: Digital Marketing

Choose Better Marketing Metrics

The amount of data at the disposal of the global network is so massive that it can afford to transmit almost limitless information. This is bringing about a number of metrics and measuring parameters that can easily throw marketers off their feet. Too many marketing

Vanity Metrics: Why Businesses Should Avoid Them

If you are a small business that is looking to deploy digital marketing for your campaign, you have taken the right decision. However, as a newbie in the digital marketing space, you need to be confused and for a good reason too. The jargons that

Martech 5000: Highlights of 2017 Marketing Technology Landscape

In May 2017, like they’ve been doing for the last seven years, Chefmartech released another marketing technology landscape for the year 2017 (By Scott Brinker & Anand Thaker). Considering the number of vendors and solutions on it, this new edition is a huge improvement on

Digital Marketing Budget Planning 2017

  Social media marketing and content marketing will be the hotspots for digital marketing professionals this year if a current study by Statista is anything to go by. The study which drew answers from a research undertaken with 3,347 digital marketing professionals from around the

Latest Digital Marketing Transit Map by Gartner

The digital marketing landscape is one field that has seen a lot of development in recent times. Therefore, as we would expect, it has been flooded with a lot of development, solutions and technologies that are geared toward advancing developments in the field of digital