Category Archives: Innovation

Martech 5000: Highlights of 2017 Marketing Technology Landscape

In May 2017, like they’ve been doing for the last seven years, Chefmartech released another marketing technology landscape for the year 2017 (By Scott Brinker & Anand Thaker). Considering the number of vendors and solutions on it, this new edition is a huge improvement on

Modern Marketing Analytic Tools That Put You In Driver’s Seat for 2017

In reality, only a few marketers are in-charge of the countless parameters and almost limitless data needed to properly manage your online campaigns and marketing strategies. Many times, marketing information and data are difficult to get, technical to analyse and even more hard to quantify

The Amazing Powers of Data Science

From social interactions, business discourses, registration for training, comments on posts, visits to blogs, gossips and jokes, products purchases or just click to take a look and many other activities, the digital world is one of the busiest platforms in the business world. The digital

Simplify Media Buying through Artificial Intelligence

The layers of data and factors usually considered before an agency does their media buying are clearly cumbersome. And, that hasn’t helped many of them bringing about countless ambiguity in media trading. This has resulted in alack of trust and suspicions between advertisers and the

2017 Marketing Trends For Retail Industry

“There’s been an evolution. Over the last three or four years, a lot of retailers have realized that online and offline are converging and they need to integrate their systems.”  – Keith Anderson, VP, Strategy, Profitero. Anderson’s first sentence above is the perfect synopsis of