Microsoft, Dell, Oracle, HP, Google, Amazon, Yahoo, GE, Reuters, Cisco, IBM, Intel – these are but some of the most illustrious names in Fortune’s list that have “rediscovered” India – this time, not only to be enthralled by its mystical beauty and lured by the warmth of its people, but to be amazed at the [...]

Outsourcing your non-core operations to a service provider has ceased to become a prerogative. Almost everyone is doing it even the top Fortune 500 companies. Definitely, outsourcing has become another option for business viability and survival. Apart from lowered cost and enhanced quality of work, outsourcing enables companies to tap the expertise of the outsourced [...]

Outsource service providers or outsource solutions providers, as they are called interchangeably, but still mean the same thing, have mushroomed through the years. Today, the outsourcing industry has become very lucrative. Every internet savvy individual who has the resources puts up an outsourcing company. Bane or boon? A boon because there is freedom of choice. [...]

Hovering over the Indian skylines before the plane touches down the runway, a visitor never misses to be enthralled by the mystical appeal and silent beauty of a country that has always known democracy, blending harmoniously with peace and unity, in the midst of a highly diversified culture. It cannot be argued that India is [...]

Be seen. Be counted. These are two dominant forces in marketing: products or services should be found by their niche market, and they should be available whenever and wherever they are needed. The internet has provided a perfect place for every product or service to be found and get accessed to, anywhere in the world. [...]

Synergy is defined as merging of efforts bringing outcomes greater than the expected results, had the job been done by individual proficiency or capabilities. Today, most business underscore the importance of coalescing their functions and services with a third party, whether a person, a group or an organization, mostly overseas. This synergized approach comes in [...]