It sounds surprising and counterintuitive that your four-year old child can teach you anything about a subject that is as complex as marketing. How could a child tell you about a field, practitioner of which has limitless numbers of variables to handle at any given point of time? This even make some convulse with strangeness. [...]

IMC stands for Integrated Marketing Communication, and IMC is responsible for the unified marketing message that any organization set out in the open for it to reach the target audience. In the absence of which the audience receives different communication from all the different mediums, which leads to confusion followed by chaos. And I do [...]

Search engine optimization (SEO) is a secretive art; at least it appears to be, if you are not among those who practice this craft. If you do not believe me then talk to any SEO guy, and everything they will say will go over your head. All will be Hebrew for you. Because of this [...]

Making a marketing plan is slightly technical-it is a well-balanced mixture of both creative idea and hard data, but implementing it is a different story. You need to be tactful to successfully implement the marketing plan, and in this you will need help of your team. Marketing plan implementation falls more in the realm of [...]

For years, marketers have misinterpreted the game. They seriously believed that the only way to keep the cash account in the bank ringing was to convince customers using the sheer power of objective logic, spiky graphs, and jaw-dropping numbers. Thus, the marketing plan they constructed was dry and lacked vitality. It was devoid of any [...]

Introduction As an online marketer we understand how important Google is for our survival. We need to optimize (SEO) our websites with Google in mind, and we even buy prominent keywords from Google (Google AdWords Keywords) as part of our search marketing (SEM) campaign. There is no way we can avoid Google, if we want [...]