Someone asked Sir Richard Branson, the charismatic CEO and founder of Virgin group, that if he has to start a business today with little or no money then what business he will start. In the reply, he said in today’s world the business he will think of starting will have something to do with the [...]

Recently I was watching a promo of a badly made Bollywood movie. In that promo the lead actor proclaims, “a big business starts off with a big idea and not with wads of cash”. Dialogue sounded good, and so did the delivery. But there was a problem in the premise itself. Indeed, you need to [...]

If you own a small business and you are not on the Internet then you are missing millions of customers (if not gazillions). Most of the people with college degrees are on the Internet, and as you know they make a large portion of your customer base. Which business will not like to tap into [...]

Online or in the offline world, success comes to those who work diligently, not to those who shift from one project to another because of the fear of losing. And to get success in business, particularly online, you need bring some characteristic changes in you to align your thought process with your goal. For an [...]

Telling your customers what you can do for her is what marketing does, and the more freely and effectively you can say this, the more result you will get. We all know this, but the problem starts when we start informing our customers about our product. We either slip into the dark alley of oblivion, [...]

Every business needs customers to survive, and it undertakes every possible action to get them. It runs advertisement campaigns on television, in print, and even on web. It hires public relation firm to build trust and create positive corporate image. It hires search engine optimization expert to make their web presence prominent. It does everything [...]