Wish you all a very very happy, warm, and a mind-blowing New Year 2011! It is 1st of January, 2011, and this is my first post of the year. Unlike the set tradition of recapping things of previous year on 31st December, I am going to talk about the best post of 2010 on this [...]

For a smart online marketer everything on the Internet begins with keywords. He understands that if a right keyword can open a floodgate of traffic to his website, and a wrong keyword could mean no traffic. Regardless of what SEO or PPC strategy you devise, keyword is always at the center. Appropriate keywords become even [...]

In the pre-Internet days, press release was used only as a mean to inform general public and media about the newsworthy event in an organization. By doing so, the company hoped to make a favorable image in the market, and a strategic deployment of series of press releases in important media did get an organization [...]

Someone asked Sir Richard Branson, the charismatic CEO and founder of Virgin group, that if he has to start a business today with little or no money then what business he will start. In the reply, he said in today’s world the business he will think of starting will have something to do with the [...]

Recently I was watching a promo of a badly made Bollywood movie. In that promo the lead actor proclaims, “a big business starts off with a big idea and not with wads of cash”. Dialogue sounded good, and so did the delivery. But there was a problem in the premise itself. Indeed, you need to [...]

If you own a small business and you are not on the Internet then you are missing millions of customers (if not gazillions). Most of the people with college degrees are on the Internet, and as you know they make a large portion of your customer base. Which business will not like to tap into [...]