SEO has been an important part of the online world ever since the first search engines started appearing. Figuring out that they could do some quick fixes to their sites and bring much more traffic by being featured on the first page of a search, webmasters kicked off a whole industry that still thrives to [...]

Theoretically, Pay per Click (PPC) advertisement has leveled the playing field for small businesses, but when they try to play with it they burn their hands, mainly because they do not have a team of PPC superstars who optimize a PPC campaign for them. But this is not how it is supposed to be, as [...]

As we discussed earlier, factors contributing to bounce rate can be divided into three broad categories, of which we discuss one in the last article. Taking our discussion forward, from where we left in the last article titled, “How External Factors and Your Website Promotion Drives up Bounce Rate”, we will talk about promotion-induced and [...]

High bounce rate gives pain in the neck. Marketers often find themselves grappling with the bounce rate only to find their energy depleted in the process without having a significant impact on the bounce rate. This is mainly because a marketer, despite using all his energy, is taking a shortcut, a shortcut to fix the [...]

All words and phrases (keywords) searched by a user to access content are valuable, but some are more valuable than others. Some keyword phrases are more lucrative while others get no searchers. We all know that, but are we all on the same track when it comes to keyword usage in our website and content? [...]

Have you ever wondered how eBays and Amazons of the world got the first page ranking in major search engines for many products they sell? Well, sometimes they buy keywords, but most of the time, it is search engine optimization (SEO) that do the trick. Sounds simple, isn’t it? Here is the cache: Google, Yahoo!, [...]