For years, marketers have misinterpreted the game. They seriously believed that the only way to keep the cash account in the bank ringing was to convince customers using the sheer power of objective logic, spiky graphs, and jaw-dropping numbers. Thus, the marketing plan they constructed was dry and lacked vitality. It was devoid of any [...]

There are bloggers and then there are A-listers, the hugely successful ones. What makes them more successful than others? Why they have made it to A-list while rest of us has given up after trying for a few years? These are some of the questions that prompted me to dig the surface a bit deeper [...]

2009 was a remarkable year in many ways, and it was also a big year from SEO’s point of view. Microsoft and Yahoo signed a search deal, Bing got launched, and Google changed its tune. From the onset, these things were all set to change the way SEO companies operate, which very few people knew [...]