For a business to succeed, a pool of highly qualified employees is required, regardless of the size and nature of a business. Gone are the days when the highly qualified individuals were not available for small businesses because of the small businesses’ inability to pay top-class salaries. In those days, the best talent always went [...]

India has become an outsourcing hub of the world, thanks to its huge pool of English speaking (or say English reading, to be more precise) population. The quality of the work delivered by the Indian individuals in the outsourcing industry is far better than the similar work done by their Chinese counterpart, for the people [...]

Someone asked Sir Richard Branson, the charismatic CEO and founder of Virgin group, that if he has to start a business today with little or no money then what business he will start. In the reply, he said in today’s world the business he will think of starting will have something to do with the [...]

In the last article, we discussed about 3 unique benefits of hiring a virtual assistant to get your work done. Taking our discussion forward on the topic, in this article I am going to talk about 3 more benefits that we get from hiring a virtual assistant to do our work. As discussed in the [...]

Recently I was watching a promo of a badly made Bollywood movie. In that promo the lead actor proclaims, “a big business starts off with a big idea and not with wads of cash”. Dialogue sounded good, and so did the delivery. But there was a problem in the premise itself. Indeed, you need to [...]

IMC stands for Integrated Marketing Communication, and IMC is responsible for the unified marketing message that any organization set out in the open for it to reach the target audience. In the absence of which the audience receives different communication from all the different mediums, which leads to confusion followed by chaos. And I do [...]