The Amazing Powers of Data Science

From social interactions, business discourses, registration for training, comments on posts, visits to blogs, gossips and jokes, products purchases or just click to take a look and many other activities, the digital world is one of the busiest platforms in the business world. The digital

Simplify Media Buying through Artificial Intelligence

The layers of data and factors usually considered before an agency does their media buying are clearly cumbersome. And, that hasn’t helped many of them bringing about countless ambiguity in media trading. This has resulted in alack of trust and suspicions between advertisers and the

2017 Marketing Trends For Retail Industry

“There’s been an evolution. Over the last three or four years, a lot of retailers have realized that online and offline are converging and they need to integrate their systems.”  – Keith Anderson, VP, Strategy, Profitero. Anderson’s first sentence above is the perfect synopsis of

GOOGLE IS GOING OFFLINE TO GET PEOPLE ONLINE

Google is wooing India by launching cool products for kids, women, business makers and all others. It has a clear intention getting more non-internet users online and making it easy for them to surf and download at more convenient rates. Google know well offline marketing

Cloud-Based Big Data Analytics

Transforming Big Data Analytics Today Data is a strategic asset to any firm. Companies, small, medium and large are currently busy gathering massive amount of information, from all potential sources about their products and customer behaviors. However,only a few firms can collect and use this

Speed Up Your Data Analytics

[Main Reasons Why Data Analytic is the Way to Go] Analytic have changed how people run their businesses because decisions are based on facts as opposed to the trial and error approach. It’s now simpler to know your current and potential customers and how they