Common Marketing Challenges and Mistakes that Start ups Face


The success or failure of any startup business is by a large extent determined by not only the quality of the products or services, but also the intensity and effectiveness of the marketing campaign. Some companies fail merely for failing to considerably choose the niche markets for the products they make or the services they provide. Marketing, as a paramount and significant aspect of product development requires not only high levels of professionalism, but creativity and strategy.

Read more

How to Use Google’s Disavow Links Tool to Improve Link Profile of Your Website


Since Penguin Update, Google is going hard on websites that have spa**mmy link profile; from sending mild warning to dropping the listing to blacklisting websites, the search giant is doing everything to keep its SERP clean thus improving the searchers’ experience.

And it is not only the websites which has indulged actively in building spammy links which was or which will get affected by Google’s algorithm updates, but all the websites that has over-optimized for Read more

How To Use WordPress And Do Almost Everything That HubSpot Can Do


HubSpot, indeed, is a useful marketing automation software package that helps a business establish and strengthen its online presence and generate leads and convert leads into customers. But it costs a good deal of money to make use of this software for your business. I understand that not everyone has extra cash to invest in a marketing automation software package like HubSpot, which does not come cheap, by any standard. And in fact you do not Read more

Top 3 Marketing Automation Software To Make Your Life Easy


In a day or age when speed and accuracy of delivery are what define the success or failure of any company, all marketing activities cannot be left in the realm of manual work, which is not only time consuming, it is also ineffective. Manual work can only take you so far. Hence it becomes pertinent that a business looks forward to adopting some form of marketing automation.

Fortunately, there are a good many high-quality marketing automation software Read more

How to Find the Right Angel Investor for Your Business


Just because they are called “angels” doesn’t mean that they gladly dish out money to any entrepreneur who drops by with a proposal. In fact, angel investors are not easy to come by and even if you find them, it is equally easier said than done to convince them to invest in your start-up. They are just like other investors who cannot risk suffering losses on their investments only that they are courageous enough to trust in Read more

Google Announces Google Shopping and the End of Free Traffic

Google Shopping

For more than a decade, eCommerce websites have been thriving on the quality of free traffic sent by Google Product search, but recently Google has decided against serving free lunch to the eCommerce website, and turned its product search engine, Google Product Search, into a full-scale product comparison website Google Shopping, and with it the search giant has decided to do away with free listing of products in newly christened Google Shopping. The transition from free Read more