Before I answer the question posed in the title of this article, let me ask you this: What will happen if your customers, instead of focusing on your brand and the value it delivers, start buying everything as a commodity (not perceiving any difference between a product from leading brand and unbranded product)? You will [...]

Like everything else, marketing tools are also prone to seasonality, fad, and fashion. Every now and then some new tools are added and older ones go out of the scene. One such tool is postcard marketing. Once darling of every direct marketer is now stuffed into the dark recesses of the dirty and least-used lane [...]

An effective brochure is reflection of a company and an important marketing tool. It’s a single time investment, which has deep rooted impact. A good, professionally made brochure builds company’s image, generates credibility, reliability and favorable attitude. Brochure designing starts with conceptualization of idea, followed by designing and development of brochure. A good brochure is [...]

When we think of a brochure, we think of a layout, color scheme, graphic element, and the text that go into it. This is how we are programmed to think. But there are three more vital elements that we often ignore when thinking of a brochure design. No matter how great the copy of a [...]

Over the years the role of a virtual assistant (VA) has undergone tremendous change. From being an administrative support person to its new role as a right-hand man of any business person, role of a virtual assistant has shifted a lot in recent years. Now a VA is not only useful in handling back office [...]

Are you preparing an advertising and marketing plan (promotion part of 4 Ps)? Indeed you are, and I know how important it is, as it is the marketing communication on which the success or failure of your brand depends. I know other things also matter, but not as much as do promotion. And to execute [...]