marketing research's archives

How to Develop a Marketing Plan that Wins Heart & Mind of Your Customer

Posted by Steve Arun in January 31st 2010  

For years, marketers have misinterpreted the game. They seriously believed that the only way to keep the cash account in the bank ringing was to convince customers using the sheer power of objective logic, spiky graphs, and jaw-dropping numbers. Thus, the marketing plan they constructed was dry and lacked vitality. It was devoid of any [...]

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5 Must-Have Google Tools for Online Marketers

Posted by Steve Arun in November 22nd 2009  

Introduction
As an online marketer we understand how important Google is for our survival. We need to optimize (SEO) our websites with Google in mind, and we even buy prominent keywords from Google (Google AdWords Keywords) as part of our search marketing (SEM) campaign. There is no way we can avoid Google, if we want to [...]

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