Making a marketing plan is slightly technical-it is a well-balanced mixture of both creative idea and hard data, but implementing it is a different story. You need to be tactful to successfully implement the marketing plan, and in this you will need help of your team. Marketing plan implementation falls more in the realm of [...]

For years, marketers have misinterpreted the game. They seriously believed that the only way to keep the cash account in the bank ringing was to convince customers using the sheer power of objective logic, spiky graphs, and jaw-dropping numbers. Thus, the marketing plan they constructed was dry and lacked vitality. It was devoid of any [...]

Introduction As an online marketer we understand how important Google is for our survival. We need to optimize (SEO) our websites with Google in mind, and we even buy prominent keywords from Google (Google AdWords Keywords) as part of our search marketing (SEM) campaign. There is no way we can avoid Google, if we want [...]