Internet marketing is a huge industry nowadays, and while it’s still growing every day, a lot of people caught on to the fact that you can succeed online easily, and are getting into the game by the hundreds. This created quite a competitive market, and a lot of existing marketers are losing their share, while [...]

Internet marketing has been changing like anything, for the number of people considering digital marketing as the main source of income has been dramatically increased. Having a look at the internet marketing trends in 2011 will show the emergence of social media marketing and video marketing to the main stream, along with the changes in [...]

Not every battle is worth fighting, and you are not going to be on the winning side of every catfight you are going to take in your market. Hence, it is more than being prudent to be selective in the battles you fight. This way you will be able to concentrate on things that matter [...]

Let’s face it. Not everyone in your market will be interested to buy from you. Some, rather a lot of them, will not even be aware of your existence. This will not be a problem if there are a lot of buyers in your market and having just a fraction of it is sufficient to [...]

In a 100 meter race, or even in a marathon for that matter, everyone starts from the same starting line, but some gets ahead and others remain far, far behind. This happens in business as well – some small businesses travel a long distance, while others merely crawl, or at best they walk with long, [...]

We often say, “Don’t judge a book by its cover”, but it’s only a good cover that persuades us to see what is lying inside of it. An ordinary cover does not go anywhere, and an extraordinary one will take you to the stars. The type of cover we will be focusing here is known [...]