Making a marketing plan is slightly technical-it is a well-balanced mixture of both creative idea and hard data, but implementing it is a different story. You need to be tactful to successfully implement the marketing plan, and in this you will need help of your team. Marketing plan implementation falls more in the realm of [...]

Are you preparing an advertising and marketing plan (promotion part of 4 Ps)? Indeed you are, and I know how important it is, as it is the marketing communication on which the success or failure of your brand depends. I know other things also matter, but not as much as do promotion. And to execute [...]

For years, marketers have misinterpreted the game. They seriously believed that the only way to keep the cash account in the bank ringing was to convince customers using the sheer power of objective logic, spiky graphs, and jaw-dropping numbers. Thus, the marketing plan they constructed was dry and lacked vitality. It was devoid of any [...]

The Sales department of any company is the only department that generates revenue for the company. Rest of the departments incurs cost, in one form or another. And what if the sales department and sales personnel start showing signs of ageing, that is to say, what if they have stopped being efficient? What if their [...]

“You got a nice looking blog.” “Great!” “You got all the important plug-in installed.” “Hmmm…impressive!” “Your content raises the quality bar for niche.” “Wonderful!” “What? Hardly anyone comes around to read it? Oh boy…!” Do not mistake the above conversation for a conversation between an expert and a newbie. It is not a typical conversation, [...]

The gurus and those who’ve read this article and certified it certainly did not take this article lightly… And that is because they have been through similar experiences mentioned in this article and the contents rang true in their hearts. Who am I? Well I am the laziest man alive… that’s what I am… or [...]