Wish you all a very very happy, warm, and a mind-blowing New Year 2011! It is 1st of January, 2011, and this is my first post of the year. Unlike the set tradition of recapping things of previous year on 31st December, I am going to talk about the best post of 2010 on this [...]

It is a dream of every blogger to get thousands and thousands of people reading his or her blog, but not everyone gets that kind of visitors. A large majority of blogs do not pass even the “100 readers a day” mark. If I am allowed to make a guess, 99% of bloggers do not [...]

We all spend a lot of time worrying about the ways to get traffic to our blogs, and once we start getting traffic we cross our fingers with a hope that some of them will turn into customers. More often than not this wishful thinking fails to come out of the realm of imagination. Meanwhile, [...]

It sounds surprising and counterintuitive that your four-year old child can teach you anything about a subject that is as complex as marketing. How could a child tell you about a field, practitioner of which has limitless numbers of variables to handle at any given point of time? This even make some convulse with strangeness. [...]

Making a marketing plan is slightly technical-it is a well-balanced mixture of both creative idea and hard data, but implementing it is a different story. You need to be tactful to successfully implement the marketing plan, and in this you will need help of your team. Marketing plan implementation falls more in the realm of [...]

Are you preparing an advertising and marketing plan (promotion part of 4 Ps)? Indeed you are, and I know how important it is, as it is the marketing communication on which the success or failure of your brand depends. I know other things also matter, but not as much as do promotion. And to execute [...]